Customer Centricity for Conference Organizers

Last week I had the opportunity to give several international startups from the LegalTech scene a crash course in customer centricity. An interesting experiment in times of zoom and teams. With all due respect, even the organizers of congresses and specialist conferences should occasionally visit one, because…

Understandably, no realiter, i.e. on-site, congresses could take place in the past 15 months. Somebody has now given the organizers the tip to turn a 1- or 2-day congress into a series of events, for example four afternoons. That would not strain the virtual attention of the participants too much, and you would also stay in contact with the customers all year round. A win-win situation? 

Yes, but only for the organizer. Because when do these dates take place? At absolute prime time. Wednesday or Thursday afternoon. Or over lunchtime, quickly three hours of presentations and panel discussions.

Please, it won't work that way. We customers all have one main occupation. If we take a day to attend an event, that's one thing. But getting blocked for three or four half days is a no-go.